RV

Retention & Churn

Cohort analysis, monthly churn, and at-risk member tracking

Overall Retention Rate

87.3%

+1.2pp vs prior period

Out of 2,147 total members

272 members churned in the last 12 months

Avg churn rate: 10.8% / month

Cohort Retention — Jan to Jun 2025

% of each cohort still active at month N after joining

CohortSizeMonth 1Month 2Month 3Month 4Month 5Month 6
Jan 2025142100%94.4%91.5%89.4%88.0%87.3%
Feb 2025128100%95.3%92.2%90.6%89.1%88.3%
Mar 2025156100%94.9%91.0%89.7%88.5%—
Apr 2025167100%95.8%92.8%90.4%——
May 2025183100%96.2%93.4%———
Jun 2025174100%95.4%————

Monthly Churn Rate

At-Risk Members

Expiring in 30 days
MemberPlanBranchExpiresDays
María Suárez LoorIndividual PlusSurJan 12, 202623d
Luis Romero CastilloFamiliarMirafloresJan 8, 202619d
Marco Ávila NaranjoIndividual PlusMatriz KennedyJan 17, 202628d
Diego Cevallos RivadeneiraIndividual PlusCentroJan 5, 202616d
Daniela Espinoza ToroFamiliarMatriz KennedyJan 19, 202630d
Roberto Fuentes QuiñónezIndividual PlusDauleJan 3, 202614d
Lorena Samaniego ProañoIndividual PlusCC OasisJan 25, 20266d
Camila Pacheco DelgadoIndividual PlusSurJan 9, 202620d
Fernando Mosquera AndradeFamiliarDuránJan 28, 20269d
Sofía Lara GómezFamiliarCentroJan 5, 202616d